The project presents posters by the students of the Graphic design and visual communication department of the Cyril and Methodius University in Veliko Tarnovo. The students will demonstrate how design carries the function to transform creative ideas into useful and accessible ones. Their main motivation is to break the stereotypes that regard graphic design as an elitist art that only influences a small audience. The exhibition Design with a smile shows ideas by young people, whose aim is to inspire a rethinking of design’s role as a catalyzer of positive societal change, and with that, to motivate a higher interest in the country’s cultural scene.

Assembling as many smiles as possible is another one of the young authors’ clearly stated strategies. Their aim is to use the powerful expressiveness of graphic design to inspire the visitors to think about the small and often overlooked joys of everyday life.

The project is selected from the open call of ONE DESIGN WEEK 2016.