ONE DESIGN WEEK 2016 persistently asks the question – Can I help you? in order to initiate a dialogue about the place of design here and now, i.e.  in the contemporary society and culture. The visual identity incorporates four caricatures, created by Aleksey Klyikov, depicting various situations, in which design not only doesn’t help, but is actually completely dysfunctional and even disturbs the conventional order in our everyday life. The caricatures illustrate the comical disparity and lack of correspondence between design, function and impact. Text and image influence each other in the creation of a narrative. But this narrative is also inspired by another tradition, namely the comics’ and more accurately the Bulgarian magazine Duga (which in Bulgarian, translates literally as Rainbow).

During ONE DESIGN WEEK а tall yellow chair, a navigational sign and a teapot with cups will be living a life of their own on the streets of Plovdiv. The unusual scale and the different context of the installations additionally provoke passersby and festival guests.