The interactive workshop Drink Design presents the creation of a new design for a drink. Throughout the process, the participants are acquainted with the basic design principles empathy, vision, creativity and balance. The aim of the initiators from a leading agency for design thinking in Bulgaria, DesignThinking.bg, is to show the audience that design is not just creative thought, but a tool that can be used to make decisions on functionality and user experience.

Drink Design is part of the portfolio of the agency and is created in their desire to explain the complicated matter of design thinking in simplest way possible so as to inspire a greater number of people to use it.

The idea was born during a conference on entrepreneurship and documentary film in Kosovo. The format was tested in a closed circle of customers, but during ONE DESIGN WEEK 2016 it will be presented for the first time publicly in Bulgaria.